| All In Startup: Launching a New Idea When Everything Is on the Line |
| A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success. The business plan curriculum taught in most M.B.A. programs is on the verge of extinction. A new scientific method of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school. |
| Author : Diana Kander |
| Published : 2014 |
| Classification : Book |
| Age Ratings : Teens(11yrs - 17yrs) |
| Category : Business |
| Number of Pages : 120 |
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