| Monetizing Innovation: How Smart Companies Design the Product Around the Price |
| The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher s expectations Hidden Gems - An internal failure to recognize and commercialize a truly breakthrough product under development because the market or consumer need has not been thoroughly explored. |
| Author : Madhavan Ramanujam |
| Published : 2016 |
| Classification : Book |
| Age Ratings : Teens(11yrs - 17yrs) |
| Category : Business |
| Number of Pages : 120 |
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