|Asking for a pay rise, pitching to win a client inbusiness, going for a job interview or even simply asking afriend for a favour...we all have areas of our lives where wed love to hear a yes more often. We need to understand whats going on inside the head of the person making the decision and find out exactly what is it thats going to get them to agree. In this book, Phil Hesketh explores the seven key pyschological drivers that motivate us all and influence our behaviour and choices. Just what is it that makes a person decide one way over another? And how can we sway them to help turn the tables our way?THE SEVEN DRIVERS The need to be loved The need to feel important The deep- seated need to belong The need to believe The need for some certainty and some uncertainty in our lives The need for 'a place' The need for growth and improvement Written in Phils trademark humourous, yet well-researched style, (drawing from scientific and pyschological sources to the wisdom of Coco Chanel) this book shows us how by understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often.