Adaora Mbelu

Adaora Mbelu is a Bright Light, Dreamterpreter, and Purpose Driver. She is also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose. As a brand developer, she has worked on projects with several multinational companies, SME’s, and individuals over the past few years. Prior to brand development, she worked as content manager on the UNWTO Conference, Nigeria Centenary Awards, and International Conference On Peace & Security. She was also the project manager for Freemantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent, where she managed the business, brand, and production of the shows. She has worked in the sports industry as Corporate Communications Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria. Prior to moving to Nigeria, she was a Credit Analyst at Citigroup, where she received awards for organizational efficiency and team spirit. In 2017, she was mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” She was also Nominated in the “Entrepreneur Of The Year” and “Prize For Media Enterprise” Categories of the Future Awards Africa. Adaora has been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30. Aside from her academic and professional work, She has a super-passion for community development. She is a founder at Socially Africa (@sociallyafrica), a foundation that gives back to the community through several initiatives.One of her philosophies is the importance of living a purpose driven life, and using as many of her gifts as possible. As a result, She finds several mediums to express her purpose. She loves to teach and share experiences via her community. She is a Poet, and Rapper, who expresses herself through a part of her that she calls LUMINA. She also recently co-produced and acted in a TV series called “Truth”.