Henry Mason

Books by Henry Mason

trend-driven innovation: beat accelerating customer expectations

In a world of total abundance, there seem to be lots of opportunities, but most people are not quite sure how to take them. This book is a comprehensive guide to how successful companies spot, understand and seize these opportunities, by focusing on customers and their emerging needs/wants. The key benefits of the book are: Rigorous methodology vs unstructured intuition Easy-to-follow process vs ad hoc Endless choice priorities & focus  


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