HAPPY CUSTOMERS shows you irrespective of the industry you operate in and the size of your business – whether a big global enterprise or a small business – the invaluable insights for generating excellent results year after year via exceptional service to your customers. This book was inspired through personal experiences from individuals and insights gleaned through study. It helps you develop the “skills” required to be a competent “customer relationship manager” thereby engendering continuous growth and also helping you to avoid customer relationship management (CRM) blunders. Happy Customers is packed with real life examples and doable strategies for immediate maximum benefits. This is a required text not only for CRM professionals, business owners, directors, founders or independent professionals, but also for anyone who desires to grow his or her “enterprise" through creating lingering customer pleasant experiences.
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