A concise and engaging introduction to modern business and a business education. Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of business studies degree. And if you're embarking on a new career, there's no better way to brush up on key business concepts than with this book. With Business Studies For Dummies, you'll be one step ahead of the competition - at uni and on the job. Topics covered include: Business start-up Accounting and Finance Marketing Operations Human resources Management Analytics The business environment Economics
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