Books by Madhavan Ramanujam
monetizing innovation: how smart companies design the product around the price
The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher s expectations Hidden Gems - An internal failure to recognize and commercialize a truly breakthrough product under development because the market or consumer need has not been thoroughly explored.
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